London-based graphic designer.
Brief: An accomplished Master Saddler, Eloise Caisley approached me to design a new logo for the rebrand of her bespoke leather goods business. Based in London and expanding her homeware line, she was seeking a clean and sophisticated look for her rebrand.
Solution: A simple typeface paired with a rich blue tone were utilised to convey an elegant, but fresh aesthetic. An illustration of a half moon knife was added in for a playful touch, and to allude to her established career in saddlery.