London-based graphic designer.
Student Brief: Campaign Event
Brief: The campaign brief is to create an event to promote and change the reputation of an unpopular place or product. I chose the city of Blackpool as in recent years it has been rated one of the most undesirable cities in the UK to live.
Solution: The Best of Blackpool event is a summer festival aimed at promoting local industry in and around Blackpool, which includes a marketplace of local vendors, live music, activities for kids and fairground activity. The campaign is aimed at families and a younger demographic who may one day choose to settle or holiday in Blackpool, so I chose a bright colourful palette to elicit a fun and fresh feel around the event.