A selection of print advertorials for Immediate Media Co. titles
1. Love Potatoes for BBC Good Food Christmas 2017
2. Heinz for Delicious May 2017
3. Beko for Olive Christmas 2017
4. Gibraltar Tourist Board for Radio Times January 2018
5. British Airways for Lonely Planet March 2018
The Imagine team at Immediate Media Co. were commissioned to create a campaign to promote the Tesco Go-Cook cookware range, launched in autumn 2017. My role in the campaign was lead graphic design for the microsite recipe hub on bbcgoodfood.com, digital ads featured across the Good Food, Delicious and Olive websites, and a double page spread for the November 2017 issue of Olive magazine.
Lifestyle and travel PR agency A Marr + Associates were seeking a fresh new look for their marketing materials. Building upon their already established branding, I created a clean and minimal design with striking photography to showcase their information and results.
Brief: An accomplished Master Saddler, Eloise Caisley approached me to design a new logo for the rebrand of her bespoke leather goods business. Based in London and expanding her homeware line, she was seeking a clean and sophisticated look for her rebrand.
Solution: A simple typeface paired with a rich blue tone were utilised to convey an elegant, but fresh aesthetic. An illustration of a half moon knife was added in for a playful touch, and to allude to her established career in saddlery.
Student Brief: Small Business Logo
Brief: To design the identity for a food blog promoting markets across London and where to source local produce.
Solution: Directed at busy professionals living across London, I utilised a bold and simple layout with handwritten type to give the blog a fresh and accessible feel. I have done my own photography and styling.
Student Brief: Campaign Event
Brief: The campaign brief is to create an event to promote and change the reputation of an unpopular place or product. I chose the city of Blackpool as in recent years it has been rated one of the most undesirable cities in the UK to live.
Solution: The Best of Blackpool event is a summer festival aimed at promoting local industry in and around Blackpool, which includes a marketplace of local vendors, live music, activities for kids and fairground activity. The campaign is aimed at families and a younger demographic who may one day choose to settle or holiday in Blackpool, so I chose a bright colourful palette to elicit a fun and fresh feel around the event.
Student Brief: Packaging
Brief: To design packaging for a calendar aimed at newlyweds. The product is a daily flip calendar, customised with favourite photos so the couple to enjoy their favourite memories each day.
Solution: The design for the packaging is inspired by a museum archive box so that the calendar can be stored and enjoyed in the future as a photo album. The exterior design is classic and minimal with a repeat pattern of birds and flowers on the inside to add a playful touch.
Student Brief: Annual Community Report
Brief: Create an engaging community report for the New York City neighbourhood of Harlem.
Solution: I utilised bold imagery and a vivid colour palette to elicit the bright lights of the theatres, jazz bars and speakeasies of the‘Harlem Renaissance’ in the 1920s and 1930s.
Student Brief: Screenfields
Brief: The brief was to create a brochure for Screenfields, Manchester’s only open-air cinema that is hosting a road trip movie summer festival.
Solution: Inspiration for the branding comes from license plates, seedy roadside motels and gas stations, with a running yellow line to signify the never-ending highway.
Student Brief: Handmade
Brief: Design a film poster using a handmade method.
Solution: I chose painting to create a film poster for ‘The Danish Girl’, as it relates directly to the true story about artists working in Denmark in the 1920s. The subject matter of the ballerina alludes to the constant theme of the dancer throughout the film. Materials are acrylic paint on canvas.
